Man Fashion: Spring Summer 2010 Collection

London Fashion Week finished on an extreme high with a day dedicated to menswear, diversity was the word on each fashionistas lips as Spring/Summer 2010 was translated into the male language. James Long’s collection was inspired my quality street wrappers and depicted both function and protection. Trousers greatly resembling his inspiration strutted down the catwalk teamed with rather sexy gilt edged camouflage; leather and select pieces of knitwear bought the collection together and showed which seasons it was created for. While the collection didn’t scream wear ability it did show Long’s talent when it came to creating unique menswear, it wouldn’t suit the average male or situation but then again when was Fashion practical. Christopher Shannon took what should always be wrong and made it fashionably right as he sent his models down the catwalk with dodgy tan lines, ‘fanny packs’ and the cardinal sin of socks with sandals. Unlike other designers Shannon’s collection was based on wear ability, he struck a balance between street style and high fashion; he isn’t interested on being the name on everybody’s lips, he creates clothing for the ever growing niche market that has patented his distinctive designs. Overbearing yet chic prints and his love of luxe sportswear have clearly paved his way into the fashion elite. In his own words his inspiration for his S/S 10 line “Donk, clashing sportswear and bootleg prints” Contributed by: Charlotte Johnson