Today, I am going to introduce this to you, in fact is not so new after all, but has been well received by younger generation lately. So what am I talking about? Yes,
Y-3.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSClzlKOqksQt9Q3SbgRYAJfPZk8qxidq7rQtJFEmdjunxRhtxEAR-NSQ1ezkgcDqYkC3OPwcLWFu0um92XYxHXWNxJVN_62VD6AwTtNZl-IRYvcCxQpv9BrLi_wAANfr1VVaae1VM7CM/s400/Y3-Men+Fall+Fashion+07.jpg)
Y-3 is the highly exclusive collaborative project between
Adidas and cult Japanese designer,
Yohji Yamamoto. The meaning of the name is clear to see; the Y standing for Yamamoto and the 3 being the famous three stripes of Adidas Y3
![](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_v-nGmgw62BcGMyjwe8itaPHY_GZzBq0Wv8rJXL4ObOh2pgDnQQOoStXQIG9B9jvZW5qKCH9742-Io_YfduPouZ0bNDpKFBiybsfn2kTnRhOUsZVXsuhfclAQBhFi55WzAdLA9j0GRPjpPMzhXMyDdj=s0-d)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNArjwvn-6zNA-4GplRtjAhZ0apxCuw4pLpfRgkKDgp7pGG0Sx0l-YsO5dwCzU0C7NDNq1Ig8noZ3ymGg3COJYfahJ-ipk5UUF_jDgqOdBM2eUo6xI8zIAhb96y-ZyWRGTpehVw-hW1JE/s400/Y3-Men+Fall+Fashion+01.jpg)
Allegedly influenced by the all-encompassing image of Y3 Adidas`s three stripe logo adorning Tokyo kids, Yamamoto y3 chose to integrate their logo into clothes. This led to the
clothing, footwear and accessories collections by Y3.
![](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_s33iseEuvBf1FxOwCXkeyo-SZDUbj9uTvwUuIYQsXtYkN3T2QlSZMeIuPvxIZpuomO5opm-4YoImqu53HtpnGpcNajAiBDniu6ZdMJPctEZ__0mrhNu_y_VnkYfpmT1j2jmPTEhGM=s0-d)
This differed from other collaborations because the collection was designed from scratch rather than changing existing designs, giving Yamamoto total creative freedom to create the Y3 COLLECTIONS.
Technorati Tags:
Man Fashion,
Y-3,
Adidas,
Yohji Yamamoto,
Japanese Designer
23 October 2008 at 3:29 pm
I really want to have a jacket like the ones in the first three pictures, they look good. I'm just wondering what is the long brown cloth called? I mean the one worn by the guy in the first picture?
23 October 2008 at 5:44 pm
Hey, this is Cotton LOG MSG, or you can find out more at this website.
http://www.adidas.com/campaigns/y-3/fw08/index.asp?country=com
JW