Sports lifestyle brand PUMA® has partnered with legendary culture brand, Undefeated, to launch the Undefeated (UNDFTD) Collection with PUMA, a special collection centered around one of PUMA’s most iconic and celebrated styles: The PUMA Clyde. This long term project will make Undefeated a true design partner with PUMA, designing a collection of PUMA Clydes that will be released beginning in April and
throughout 2011 and beyond.
The partnership between PUMA and Undefeated is about pushing boundaries and refreshing a classic style and icon, The PUMA Clyde. Undefeated and PUMA explored trends in the marketplace and collaborated to interpret these fashion and lifestyle nuances into footwear styles that are inclusive of both brands. The first release from the collection will be on April 10th followed by another release on June 10th, and many more throughout 2011 and beyond. Consumers can expect to see clean lines and a unique exploration of materials and textures.
The PUMA Clyde was chosen for this project not only for its significance to the PUMA brand, but also to sneaker history and pop culture. Customized for basketball great and current announcer for The New York Knicks Walt “Clyde” Frazier in 1973, the Clyde was the first signature basketball shoe. Built on performance and style, it immediately became a mainstay on the court and on the street. As a statement shoe, it was part of the uniform for cultural artists – DJs, b-boys, musicians and graffiti artists. With its clean and classic styling, the PUMA Clyde continues to be on-trend today.