P&G and D&G = ??

12:05 am Contributed by JW

High-End Cosmetics. Yes, you’ve gotta give ‘em credit for taking the risk, as Proctor & Gamble are indeed gambling during one of the toughest economic times in decades to venture into the luxury cosmetics market with Dolce & Gabbana.

This is not your or your mothers’ Max Factor or CoverGirl, as prices for “Dolce & Gabbana The Makeup” include $30 lipstick, $44 rouge and $59 foundation; the line is first available at Saks Fifth Avenue starting in April. In fact, this is not the first time both parties partnering together. Back to 2006, P&G and Dolce & Gabbana had signed a contract to enter into a license agreement with Dolce & Gabbana S.r.l. The existing fragrance portfolio was marketed and distributed by P&G.